‘A little less cool’: Spotify’s listening age feature stirs delight and dismay

Spotify's new "listening age" feature, part of its annual Wrapped data summary, has sparked widespread interest and amusement among users. The feature analyzes listening habits and assigns an age based on comparisons with other users' preferences. Many users have found their assigned listening age to be surprisingly different from their actual age, with some younger users receiving older ages and vice versa. While some users attribute their assigned age to specific artists or genres, Spotify explains the feature is based on the "reminiscence bump," or the tendency to listen to music from one's formative years. The goal of the feature is to encourage users to share their Spotify data, which has proven to be a successful marketing tactic.

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