Chinese tech giants Tencent and Baidu join fight for Spring Festival spotlight
AI Summary
Tencent and Baidu are investing heavily in digital red packet campaigns for China's Spring Festival, committing a combined 1.5 billion yuan (US$215 million). Tencent's AI chatbot app, Yuanbao, will distribute 1 billion yuan in digital hong bao starting February 1st, offering users chances to win up to 10,000 yuan through lucky draws and games. Baidu launched its own 500 million yuan campaign on its app and AI assistant Wenxin, allowing users to collect virtual cards and interact with AI to win up to 10,000 yuan. These initiatives follow ByteDance's Volcano Engine securing an AI cloud partnership with the Spring Festival Gala, highlighting the growing competition among tech companies during this major holiday. The companies are using AI and gamification to attract users and promote their platforms during the peak season.
Key Entities & Roles
Keywords
Sentiment Analysis
Source Transparency
This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).
Topic Connections
Explore how the topics in this article connect to other news stories