How changing tastes in China are hitting Australia’s wine exports

South China Morning PostEN 2 min read 100% complete by Mandy ZuoJanuary 30, 2026 at 04:17 AM
How changing tastes in China are hitting Australia’s wine exports

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short article 2 min

Australian wine exports declined in 2023, primarily due to decreased demand from China. Wine Australia reported an 8% drop in total exports, with shipments to mainland China falling by 17% to A$755 million. This decline occurred despite the removal of tariffs in March 2024, which had previously crippled Australian wine imports. The reduced demand reflects a broader trend of declining wine consumption in China, with the market now one-third of its size from five years ago. Weak consumer confidence and evolving tastes in China are contributing factors, impacting both domestic and imported wines. Overall, Australian wine exports decreased to A$2.34 billion in value and 613 million litres in volume last year.

Keywords

wine exports 100% china 90% australian wine 80% consumer demand 70% tariffs 60% consumer sentiment 50% market insights 50% household spending 40%

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Negative
Score: -0.30

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Source
South China Morning Post
Classification Confidence
90%
Geographic Perspective
China

This article was automatically classified using rule-based analysis.

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