How changing tastes in China are hitting Australia’s wine exports

South China Morning PostCenter-RightEN 2 min read 100% complete by Mandy ZuoJanuary 30, 2026 at 04:17 AM

AI Summary

short article 2 min

Australian wine exports declined in 2023, primarily due to decreased demand from China. Wine Australia reported an 8% drop in total exports, with shipments to mainland China falling by 17% to A$755 million. This decline occurred despite the removal of tariffs in March 2024, which had previously crippled Australian wine imports. The reduced demand reflects a broader trend of declining wine consumption in China, with the market now one-third of its size from five years ago. Weak consumer confidence and evolving tastes in China are contributing factors, impacting both domestic and imported wines. Overall, Australian wine exports decreased to A$2.34 billion in value and 613 million litres in volume last year.

Key Entities & Roles

Key Player Opposition Context

Covid-19 40% Canberra 50% Peter Bailey 60% Wine Australia ×280% China ×690% Australia ×690%

Keywords

wine exports 100% china 90% australian wine 80% consumer demand 70% tariffs 60% consumer sentiment 50% market insights 50% household spending 40%

Sentiment Analysis

Negative

Score: -0.30

Source Transparency

Source

South China Morning Post

Political Lean

Center-Right (0.50)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

China

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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wine exports china australian wine consumer demand tariffs consumer sentiment market insights household spending

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