Adidas says sorry over fitting room incident in Hong Kong, vows privacy review

South China Morning PostEN 1 min read 100% complete by Fiona SunFebruary 6, 2026 at 02:45 PM

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Adidas has apologized for an incident at one of its stores in Hong Kong, where a customer complained that staff and other patrons opened the curtain while she was inside a fitting room. The company's management met with the customer to offer an apology and provide assistance. Adidas stated that it values customers' shopping experience and prioritizes safety and privacy. The temporary fitting room at the Langham Place branch has been suspended, and signs have been added. To prevent similar incidents, Adidas will conduct a comprehensive review of its fitting room designs through an independent consulting firm. A staff member involved in the incident has been reassigned, and the company is awaiting the outcome of a police investigation and internal guidelines.

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Key Player Opposition Context

Langham Place branch ×280% Adidas ×2100% Hong Kong ×3100%

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adidas 100% fitting room incident 90% customer privacy 80% apology 70% privacy review 70% hong kong 60% operational management 60% shopping experience 50% langham place 50%

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Positive

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South China Morning Post

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90%

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adidas fitting room incident customer privacy apology privacy review hong kong operational management shopping experience langham place

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