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Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products

The Guardian - World NewsCenter-LeftEN 3 min read 100% complete by Sanya MansoorFebruary 7, 2026 at 05:00 PM
Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products
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AI Summary

medium article 3 min

Anthropic and OpenAI are engaging in a marketing battle over the use of advertisements in their AI products. Anthropic launched ads ahead of the Super Bowl that mock the potential for intrusive and irrelevant ads in AI, implicitly targeting OpenAI's ChatGPT. OpenAI CEO Sam Altman responded on X, criticizing Anthropic's ads as dishonest and defending OpenAI's decision to include ads as a way to make AI more accessible. OpenAI plans to introduce clearly labeled ads at the bottom of ChatGPT responses, based on relevant sponsored products, while assuring users that conversations won't be shared with advertisers and offering options for ad-free paid plans. The debate centers on the balance between monetization and user experience in AI chatbots.

Key Entities & Roles

Key Player Opposition Context
Super Bowl 40% X 40% Claude ×260% Sam Altman ×470% ChatGPT ×580% Anthropic ×790% OpenAI ×790%

Keywords

ads 100% anthropic 90% openai 90% ai 90% chatbots 80% chatgpt 80% advertising policy 70% sam altman 60% business model 50% user access 50%

Sentiment Analysis

Neutral
Score: -0.10

Source Transparency

Source
The Guardian - World News
Political Lean
Center-Left (-0.40)
Far LeftCenterFar Right
Classification Confidence
90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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adsanthropicopenaiaichatbotschatgptadvertising policysam altmanbusiness modeluser access
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