Rise in emotional economy: China ‘love-brained’ youth seek strangers’ scolding for guidance

South China Morning PostEN 1 min read 100% complete by Zoey ZhangFebruary 11, 2026 at 02:00 AM

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In China, a growing trend involves young people, particularly those who identify as "love-brained," seeking out public scolding from strangers online. These individuals, often highly educated and from affluent backgrounds, share their personal struggles, particularly romantic woes, on live streams and paid courses. Influencers like Taozai offer harsh criticism rather than sympathy, aiming to provide an emotional release and guidance. This unusual practice has gained popularity across the internet, with thousands participating in these "scolding" services. The phenomenon reflects a desire for direct, unfiltered advice and a potential rejection of traditional forms of emotional support among some Chinese youth.