China official dies after horse riding accident while filming publicity clip for local agriculture

South China Morning PostCenter-RightEN 1 min read 100% complete by Fran LuFebruary 11, 2026 at 11:00 AM

AI Summary

short article 1 min

He Jiaolong, a Chinese government official and online influencer, died on January 14, 2024, after a horse riding accident in Xinjiang, China. The accident occurred on January 11 while she was filming a promotional video for local agriculture in the Bortala Mongolian Autonomous Prefecture. He served as the director of Xinjiang’s Agricultural Product Brand Development and Marketing Service Centre. She gained a following of 6.7 million people by promoting agricultural products from her hometown. Her death has sparked online discussions about the role and risks of government officials becoming online influencers in China.

Key Entities & Roles

Key Player Opposition Context

Bortala Mongolian Autonomous Prefecture 60% Xinjiang’s Agricultural Product Brand Development and Marketing Service Centre 60% China 70% Xinjiang ×280% He Jiaolong ×590%

Keywords

official influencer 90% horse riding accident 90% chinese government official 80% agricultural e-commerce 70% promote agriculture 60% xinjiang 60% online discussions 50% social media 40%

Sentiment Analysis

Negative

Score: -0.30

Source Transparency

Source

South China Morning Post

Political Lean

Center-Right (0.50)

Far LeftCenterFar Right

Classification Confidence

90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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official influencer horse riding accident chinese government official agricultural e-commerce promote agriculture xinjiang online discussions social media

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