How Chinese jeweller Laopu Gold has become a luxury phenomenon

South China Morning PostCenterEN 1 min read 100% complete by Cao LiOctober 26, 2025 at 02:30 AM

AI Summary

short article 1 min

Laopu Gold, a Beijing-based jeweller, has emerged as a luxury phenomenon in China despite the country's sluggish consumption trend since the Covid-19 pandemic. The brand recently opened a new store in Hong Kong’s IFC Mall, which saw long queues during its inaugural promotion offering discounts on gold jewellery. Analysts credit Laopu Gold's success to its appeal among younger consumers through traditional Chinese designs and competitive pricing. Nomura suggests that Laopu has the potential to become China’s first luxury player, though some compare it to global brands like Hermes or Cartier, noting it still has significant growth ahead.

Key Topics & Entities

Nomura 30% Covid-19 pandemic 40% China ×350% Beijing ×260% Hong Kong’s IFC Mall 70% Laopu Gold ×4100%

Keywords

laopu gold 100% luxury brand 80% chinese designs 70% young generation 60% luxury spending 50% covid-19 pandemic 40%

Sentiment Analysis

Positive

Score: 0.40

Source Transparency

Source

South China Morning Post

Political Lean

Center (0.10)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

Hong Kong’s IFC Mall

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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laopu gold luxury brand chinese designs young generation luxury spending covid-19 pandemic

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