996 goes West: US AI start-ups adopt China tech’s controversial work schedule to get ahead

South China Morning PostEN 2 min read 100% complete by Lucy QuagginFebruary 20, 2026 at 03:00 PM
996 goes West: US AI start-ups adopt China tech’s controversial work schedule to get ahead

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Some US AI startups, particularly those founded by Gen Z, are adopting the "996" work schedule (9am-9pm, six days a week) popularized in China. This controversial practice is being embraced to gain a competitive edge in the rapidly growing AI sector. The trend is emerging in tech hubs like Silicon Valley and New York, driven by the belief that long hours are crucial for rapid growth and attracting venture capital. While China has faced criticism and legal challenges related to 996 due to concerns about worker well-being and productivity, these young US companies see it as a necessary strategy to succeed in the AI "gold rush."

Keywords

996 work schedule 100% ai start-ups 90% long work hours 80% china tech 70% silicon valley 60% gen z 50% venture capital 50% hustle culture 40%

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Source
South China Morning Post
Classification Confidence
90%
Geographic Perspective
China

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