China sees rise in Chinese New Year travel, but per capita spending remains flat

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China saw a 95 million increase in domestic trips during the recent Chinese New Year break, with a total of 596 million trips logged over the extended holiday period. This represents a year-on-year increase of 19% compared to the same period in 2022. Cross-border trips also rose, with 17.8 million trips recorded. The extended nine-day holiday period contributed to the higher number of travelers. According to Morgan Stanley, average daily numbers of inbound and outbound travelers increased by 10.1% year on year, while retail and catering sales for key enterprises saw a 5.7% increase. Goldman Sachs noted that growth momentum in China's hospitality sector strengthened over the break compared to previous long holidays.
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