Hatching the Automobile’s Future in a Cloistered Los Angeles Lab
AI Summary
In 2021, Doug Field left Apple to lead Ford's electric vehicle and digital design efforts, aiming to help the company compete with rapidly growing Chinese automakers. To achieve this, Field established a secretive "skunk works" lab near Los Angeles, with a satellite office in Silicon Valley. He recruited talent from Tesla, Rivian, Lucid, and other tech companies, promising creative freedom to foster innovation. This independent team was shielded from traditional corporate interference, tasked with redesigning Ford's fleet to meet the challenges posed by the changing automotive landscape and the dominance of Chinese electric vehicle production. The goal is to prevent Ford from becoming obsolete in the face of this global shift.
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