Pup-and-coming: dog clothing market soars amid cold, wet UK weather

The dog clothing market is experiencing a surge in popularity, particularly for winter coats, driven by trends and increasingly cold, wet weather in the UK. Retailers like John Lewis and luxury shops like Pawelier are seeing increased demand for items like puffer coats and jumpsuits. Companies such as Danish Design, a pet product manufacturer, have seen significant growth in demand for practical outerwear like waterproof coats with fleece linings. Social media and the rise of dog influencers are also contributing to the trend, with brands like Burberry and Barbour including dogs in advertising and offering matching owner-dog outfits. While some question the necessity of coats for dogs in the UK climate, the market continues to expand.

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