‘Quiet as a whisper’: German firm launches ad campaign after lift used in Louvre heist

A German family-run business, Böcker, has launched an advertising campaign after one of its furniture lifts was used in a brazen heist at the Louvre museum in Paris. The thieves, who stole an estimated €88m worth of Napoleonic jewellery, used the Agilo furniture elevator to gain entry and escape with the loot on motorbikes. Böcker had sold the lift to a company in the Paris region, which rented it out to customers, including the thieves. The company's marketing chief, Julia Scharwatz, was shocked by the news but quickly turned the situation into a publicity coup, creating tongue-in-cheek advertisements featuring the lift. The campaign has gone viral on social media, with 99% of reactions being positive, and Böcker has received new inquiries about its products.

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