BBC announces landmark deal to make bespoke content for YouTube

The Guardian - World NewsCenter-LeftEN 2 min read 100% complete by Lauren AlmeidaJanuary 21, 2026 at 02:51 PM

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medium article 2 min

The BBC has announced a landmark deal to produce original content specifically for YouTube, marking a significant step for the British broadcaster as it adapts to the evolving media landscape. This new programming, encompassing entertainment, news, and sports, will begin with the Winter Olympics and also be available on BBC iPlayer and BBC Sounds. The partnership aims to connect with audiences in new ways, especially as YouTube's viewership recently surpassed the BBC's in the UK. While some existing BBC programs will be available, the strategy isn't to put all content on the platform. The deal comes as the BBC faces funding reviews and a defamation lawsuit, highlighting the challenges and changes within the corporation.

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Key Player Opposition Context

Netflix 30% BBC Sounds 30% BBC iPlayer 40% UK ×250% Donald Trump 50% Google 60% Tim Davie ×270% YouTube ×9100% BBC ×11100%

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