‘Manosphere’ influencers pushing testosterone tests are convincing healthy young men there is something wrong with them, study finds
AI Summary
A recent study published in Social Science and Medicine found that "manosphere" influencers on platforms like TikTok and Instagram are aggressively marketing testosterone tests to young men, often portraying normal variations in health as signs of deficiency. Researchers analyzed posts from accounts with millions of followers and discovered that these influencers promote testosterone as essential for achieving an "alpha male" status, linking it to dominance and sexual success. This marketing strategy can lead men to believe they need medical intervention, fueling a market for pharmaceuticals and supplements, even without clear medical need. The study highlights how this trend contributes to the medicalization of masculinity and reinforces narrow gender ideals, targeting even young, fit men.
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