How a K-pop post sparked South Korea’s viral ‘dujjonku’ cookie obsession

South China Morning PostCenter-RightEN 1 min read 100% complete by David D. LeeJanuary 23, 2026 at 02:30 AM
How a K-pop post sparked South Korea’s viral ‘dujjonku’ cookie obsession

AI Summary

short article 1 min

A viral trend in South Korea has led to long lines and high demand for "dujjonku," or Dubai chewy cookies. The craze, reportedly sparked by a K-pop post, has seen hundreds queuing before dawn outside bakeries in Seoul, with some locations selling out within minutes. The intense demand has forced some businesses to limit sales or halt in-store purchases to manage crowds. A live online map even tracks the availability of the cookies across the city. This phenomenon highlights how quickly trends spread in South Korea due to its dense population, digital connectivity, and a culture that values shared experiences amplified by social media.

Key Entities & Roles

Keywords

dubai chewy cookie 90% dujjonku 80% south korea 70% food trend 60% social media 60% viral 50% bakery 50% consumer behavior 40%

Sentiment Analysis

Positive
Score: 0.30

Source Transparency

Source
South China Morning Post
Political Lean
Center-Right (0.50)
Far LeftCenterFar Right
Classification Confidence
85%
Geographic Perspective
South Korea

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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