European Union says video app TikTok must change ‘addictive’ design

The EU has warned TikTok to modify its platform design, citing concerns over potentially addictive features that violate online safety regulations. A European Commission investigation, initiated in February 2024, found TikTok did not adequately assess risks associated with features like autoplay and failed to implement sufficient mitigation measures, particularly for young users. The EU Commission suggested changes like screen time breaks, algorithm adjustments, and disabling infinite scroll. TikTok disputes the findings and plans to challenge them. If TikTok fails to comply, it could face fines up to 6% of its global annual turnover. EU officials emphasize the Digital Services Act holds platforms accountable for their impact on users, prioritizing the protection of children and citizens online.

The European Commission has preliminarily found TikTok's design to be "addictive" and in potential violation of EU digital laws. The investigation focuses on features like infinite scroll, autoplay, and personalized recommendations, alleging they contribute to compulsive behavior and harm users' well-being, especially minors. The EU is urging TikTok to modify its design, potentially disabling some addictive features. TikTok, owned by ByteDance, has the opportunity to respond to the findings. If found in violation, the company could face a fine of up to 6% of its global revenue. The Commission argues TikTok failed to adequately assess the potential harm of these features on users' mental and physical health.

The European Commission has preliminarily ruled that TikTok may have breached the Digital Services Act due to its "addictive design." The EU's executive arm is concerned that TikTok hasn't adequately assessed how its design, including features like infinite scroll and its recommendation algorithm, could harm users' mental and physical wellbeing, particularly children. The Commission believes these features encourage compulsive behavior and reduce self-control. They are considering forcing TikTok to change its design, potentially disabling addictive features and improving screen time management tools. The investigation is ongoing, and TikTok has the opportunity to challenge the findings. Breaches of the DSA could result in significant fines and mandated app redesigns.