The capsicum paradox: new Australian supermarket pricing a ‘massive transparency fail’ for customers
AI Summary
A new analysis reveals that Australian supermarkets are increasingly pricing fresh produce "per item" rather than by weight, leading to significant price discrepancies. A Sydney-based data analyst compared the "per each" online price of 15 fruits and vegetables at Woolworths with their "per kilo" shelf price. The analysis found "completely arbitrary" price variations, with some items costing over 50% more when purchased individually. This pricing strategy is being described as a "massive transparency fail" for customers, creating "wild volatility" in the cost of fresh produce. The study highlights a potential shift in supermarket pricing practices that could impact consumer spending.
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