Though the relationship between the Chinese and Indian governments has been thawing, Beijing has yet to win over the Indian public as it lacked a long-term strategy and communication channels, according to Chinese researchers.Beijing needed to find common ground by expanding its bottom-up strategies as “a matter of urgency”, Zhou Qingan, dean of Tsinghua University’s school of journalism, and Li Yiming, a research assistant at the school argued in a recent article.In a June paper published in International Communications, a journal of the state-run China-international-communication-group" class="entity-link entity-organization" data-entity-id="181097" data-entity-type="organization">China International Communication Group, Zhou and Li said improved propaganda efforts in India would support Beijing’s strategic interests in the Global South.
SRCSouth China Morning Post
LANGEN
LEANCenter-Right
WORDS106
ENT8
SAT · 2026-08-08 · 10:00 GMTBRIEF NSR-2026-0808-100376
NSR-2026-0808-100376Analysis·EN·Political Strategy
Why Beijing struggles to win Indian hearts and minds despite diplomatic thaw
Chinese researchers Zhou Qingan and Li Yiming argue that despite a thawing in government relations, Beijing struggles to win over the Indian public. They attribute this to a lack of long-term strategy and communication channels.
Fan ChenSouth China Morning PostFiled 2026-08-08 · 10:00 GMTLean · Center-RightRead · 1 min
South China Morning PostFIG 01
Reading time
1min
Word count
106words
Sources cited
2cited
Entities identified
8entities
Quality score
100%
§ 01
Briefing Summary
AI-generatedNEWSAR · AI
Chinese researchers Zhou Qingan and Li Yiming argue that despite a thawing in government relations, Beijing struggles to win over the Indian public. They attribute this to a lack of long-term strategy and communication channels. In a recent article published in *International Communications*, they emphasize the urgent need for Beijing to expand its "bottom-up strategies" to find common ground with India. The researchers suggest that improved propaganda efforts in India would serve Beijing's strategic interests in the Global South.
Confidence 0.85Sources 2Claims 4Entities 8
§ 02
Article analysis
Model · rule-basedFraming
Political Strategy
Diplomatic
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.40 / 1.00
Mixed
LowHigh
Sources cited
2
Limited
FewMany
§ 03
Key claims
4 extracted01
Beijing needs to find common ground by expanding its bottom-up strategies as a matter of urgency.
quoteZhou Qingan and Li Yiming
Confidence
0.90
02
Beijing has yet to win over the Indian public despite a thawing relationship with the Indian government.
factual
Confidence
0.80
03
Improved propaganda efforts in India would support Beijing’s strategic interests in the Global South.
factualZhou Qingan and Li Yiming
Confidence
0.70
04
Beijing lacked a long-term strategy and communication channels to win over the Indian public.
factualChinese researchers
Confidence
0.70
§ 04
Full report
1 min read · 106 words§ 05
Entities
8 identifiedKey playerOppositionContextPositiveNeutralNegative
Organizations2
§ 06
Keywords & salience
8 termspublic opinion
0.90
diplomatic thaw
0.80
communication strategy
0.70
propaganda efforts
0.60
global south
0.50
strategic interests
0.50
indian hearts and minds
0.40
bottom-up strategies
0.40
§ 07
Topic connections
Interactive graph Network visualization showing 51 related topics
View Full Graph Person Organization Location Event|Click node to navigate|Edge numbers = shared articles