Shein eyes a valuation rivalling H&M. Will the market buy it?

Online fast-fashion platform Shein believes it deserves a premium valuation comparable to that of industry peers like H&M, citing its business model and global customer base as major competitive advantages, according to internal documents seen by the China-morning-post" class="entity-link entity-organization" data-entity-id="12558" data-entity-type="organization">South China Morning Post.Shein cited analysts who said the market should view the company as a global fashion giant similar to Zara’s parent company Inditex and H&M, rather than as a regional Chinese brand.The documents, provided to potential investors, showed that an unnamed investment bank in the United States had projected Shein’s net profit would grow at a compound annual rate of 12 per cent between financial years 2025 and 2028, beating Inditex’s 9 per cent and H&M’s 4 per cent.