Ferrari's first ever electric car sold for record $40m at auction
Ferrari's first all-electric car, the Luce, sold for a record $40 million at a Sotheby's charity auction in California. This price significantly exceeded the usual cost of a Luce, with the auction catalogue noting this specific model featured unique finishes and bespoke parts.

Briefing Summary
AI-generatedFerrari's first all-electric car, the Luce, sold for a record $40 million at a Sotheby's charity auction in California. This price significantly exceeded the usual cost of a Luce, with the auction catalogue noting this specific model featured unique finishes and bespoke parts. The Luce, designed in collaboration with Sir Jony Ive, faced criticism upon its May launch for deviating from Ferrari's traditional styling and adopting battery power. All proceeds from the sale will be donated to the Ferrari Foundation's educational programs. The auction house did not disclose the buyer's identity. This launch marks Ferrari's entry into the electric vehicle market.
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Model · rule-basedKey claims
5 extractedAll proceeds from the sale will be donated to the Ferrari Foundation's educational programs.
The Ferrari Luce is a special model with a unique finish and bespoke parts.
The auction was held by Sotheby's in California and raised over 35 times the usual price of a Ferrari Luce.
Ferrari's first ever all-electric car sold for a record $40 million at auction.
The Luce faced backlash upon launch due to straying from traditional designs and becoming battery-powered with five seats.