As they return to the UK, Harry and Meghan search for a brand that sticks

"It could make them feel more culturally relevant by bringing them closer to the centre of British royal life," he says, "but it would also reinforce how dependent their distinctiveness remains on royalty, potentially undermining their attempt to build a more independent, American-style celebrity, media and lifestyle brand."The fact the Sussexes have switched between projects brings risks to their brand, says Susan Fournier, a branding expert and former professor at Harvard Business School and Boston University. She says the couple went from royal insiders, giving a glimpse into a secret world, to royal critics, then from media producers to, in Meghan's case, a lifestyle influencer.Reuters"Every time a brand does a 180 like that, you can't go back," Fournier tells the BBC. The most successful brands, she says, are consistent in the image that they present - and a return to the UK risks looking like another U-turn.A solution, Stephen says, would be for them to focus on "a coherent portfolio of focused businesses and credible causes".Project Cotswolds?The couple have other income sources, from inheritance to the sales of Harry's memoir Spare, which was the fastest-selling non-fiction book in the UK since records began in 1998. A return to acting for Meghan even appears possible.The BBC has learned she is in talks about a role in Netflix series The Gentlemen, a comedy series created by Guy Ritchie about a duke who becomes a drug baron. No details have yet been revealed, but this would be Meghan's first significant acting role since her marriage to Prince Harry.