Indian jewellery ad pulled after backlash over actor's outfit

"Pairing a bralette outfit with a sacred occasion like Rakshabandhan felt completely out of touch and unnecessary," she posted on X.Others objected to a scene in the in which the actor also ties a rakhi on her pet dog.But Sanon also received support, including from Congress MP Rahul Gandhi, who defended her, saying what a woman chose to wear was her own decision. Others accused Ranaut of moral policing.Some also pointed out that though Ranaut has been more conservative in her clothing in recent years after becoming a politician, she herself often wore short dresses and Western outfits in her films and at social gatherings.Sanon responded to the critics in an Instagram story, calling out the mindset that questioned women for their sartorial choices. Like Ranaut, she did not name anyone directly. "The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions... When will we stop telling women what to wear?? Ethnic fashion has evolved over the years, but still a woman's respect for her culture is measured with just her clothes!! Culture & Traditions are in her heart, not in her neckline!"Sanon also addressed the issue of tying Rakhi to her pet, saying though the festival traditionally celebrates the bond between a brother and sister, its spirit was about protecting loved ones - which, for her, included her sister and her pet.Despite her spirited defence, jewellery company Giva announced on Wednesday it was pulling the ad.