China’s Anta snags Puma from France’s Pinault family in US$1.8 billion deal

South China Morning PostCenter-RightEN 1 min read 100% complete by Cheryl ArcibalJanuary 27, 2026 at 04:47 AM

AI Summary

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China's Anta Sports, the country's largest sportswear company, is acquiring a 29% stake in German brand Puma from France's Groupe Artemis, owned by the Pinault family, for €1.5 billion (US$1.8 billion). The deal, announced Tuesday, will make Anta the largest shareholder in Puma and is intended to accelerate Anta's global multi-brand strategy. Anta stated it has no plans for a full Puma takeover. The Pinault family, which controls luxury group Kering, originally acquired a controlling stake in Puma in 2007 and has since reduced its holdings. The acquisition adds to Anta's portfolio, which includes Amer Sports, Maia Active, and Jack Wolfskin, and is expected to be finalized by the end of the year.

Key Entities & Roles

Key Player Opposition Context

Jack Wolfskin 40% Finland 40% Germany ×250% Kering 50% France 50% Ding Shizhong 60% Amer Sports 60% Pinault family ×270% Groupe Artemis 70% China 70% Puma ×790% Anta Sports ×590%

Keywords

puma 100% anta sports 100% acquisition 90% sportswear 80% multi-brand strategy 70% globalisation 60% groupe artemis 50% pinault family 50% amer sports 40%

Sentiment Analysis

Positive

Score: 0.30

Source Transparency

Source

South China Morning Post

Political Lean

Center-Right (0.50)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

China

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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puma anta sports acquisition sportswear multi-brand strategy globalisation groupe artemis pinault family amer sports

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