Good Good Golf CEO, president quit amid advertisement controversy

The faced severe backlash and prompted calls for a boycott of products from Callaway, which co-branded it.The top brass at golf media platform Good Good Golf have left the company in the wake of severe backlash over an that showed a man shoving a woman to the ground and telling her not to touch the club.The company parted ways with CEO Matt Kendrick and President Joe Flannery, Good Good’s head of finance and operations Alex Puchala announced on Wednesday.Recommended Stories list of 4 itemslist 1 of 4Former NBA player Enes Kanter ejected after confrontation with WNBA’s Cloudlist 2 of 4Northern Nigeria’s female basketball players chase bigger dreamslist 3 of 4Callaway apologises after golf ad slammed for depicting domestic violencelist 4 of 4LIV Golf secures ‘lead’ investor for player-driven future after Saudi exitend of listThe commercial, released online last month before being pulled, showed a male golfer shoving a female player to the ground when she reaches for his new driver. It prompted calls to boycott products from Callaway, which co-branded the .Callaway issued an apology for the , and Callaway chief executive Chip Brewer said in a statement on Tuesday that the company had launched an investigation into how the – produced by golf media firm Good Good Golf – had been approved.“Last week Good Good Golf and Callaway posted a video to promote a co-branded driver,” Brewer said in a statement.“The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behaviour of any kind … I assure you we will learn from this and do better.”Nahid Giga, a board member and investor in Good Good, was installed as the interim CEO of the company, while Vice President of Brand and Marketing Jeffrey Lefkovits was fired earlier this week.Good Good was launched as a YouTube channel in 2020 and is now among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges. It has made-for-TV shows, apparel and other merchandise.