Hong Kong’s Cathay Pacific rebrands Dragonair subsidiary in 2016 – from the SCMP archive

South China Morning PostCenter-RightEN 1 min read 100% complete by SCMPJanuary 27, 2026 at 08:15 AM

AI Summary

short article 1 min

In January 2016, Cathay Pacific was likely to rebrand its subsidiary Dragonair as "Cathay Dragon" to strengthen the association between the two airlines. Sources indicated the rebranding had been under discussion for months. Cathay Pacific declined to comment directly but confirmed a review of Dragonair's brand proposition was underway. The move would discontinue the Dragonair name, founded in 1985 and acquired by Cathay Pacific in 2006. Dragonair primarily served mainland China and other Asian destinations with lower fares, catering mainly to Hong Kong and mainland Chinese passport holders. The rebranding aimed to strengthen Cathay Pacific's corporate identity.

Key Entities & Roles

Key Player Opposition Context

Chek Lap Kok Airport 40% Sijia Jiang 40% Carolyn Leung 40% South China Morning Post ×250% Chow Kuang Piu 50% Swire Pacific 60% China ×260% Air China Group 60% Cathay Dragon 70% Hong Kong ×270% Dragonair ×890% Cathay Pacific ×790%

Keywords

rebranding 100% cathay pacific 90% dragonair 90% cathay dragon 80% corporate identity 70% airline 60% subsidiary 50% air china group 40%

Sentiment Analysis

Neutral

Score: 0.10

Source Transparency

Source

South China Morning Post

Political Lean

Center-Right (0.50)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

Hong Kong

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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rebranding cathay pacific dragonair cathay dragon corporate identity airline subsidiary air china group

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