China’s Baidu merges key app businesses to drive consumer AI push

South China Morning PostCenter-RightEN 1 min read 100% complete by Ben JiangJanuary 27, 2026 at 10:00 AM

AI Summary

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Baidu has merged its Wenku (online document-sharing) and Wangpan (cloud storage) businesses into a new unit called the Personal Super Intelligence Business Group (PSIG) to strengthen its position in China's competitive consumer AI market. The reorganization, one of Baidu's largest in two years, aims to accelerate the commercialization of AI applications. Wang Ying, previously overseeing both businesses, will lead PSIG and report directly to CEO Robin Li Yanhong. This move comes as Baidu faces declining advertising revenue and increased competition from other tech companies like Alibaba, who are also enhancing their AI offerings. The restructuring highlights Baidu's strategic focus on AI as users increasingly adopt chatbot apps for search and other functions.

Key Entities & Roles

Key Player Opposition Context

Zhang Yi 30% iiMedia 30% Qwen 30% Alibaba 40% Wangpan 50% Wenku 50% Robin Li Yanhong 60% Wang Ying ×270% China ×280% Baidu ×490%

Keywords

consumer ai 100% baidu 90% ai applications 80% reorganization 70% china 60% wangpan 50% ai commercialization 50% wenku 50% super app 40%

Sentiment Analysis

Positive

Score: 0.20

Source Transparency

Source

South China Morning Post

Political Lean

Center-Right (0.50)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

China

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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consumer ai baidu ai applications reorganization china wangpan ai commercialization wenku super app

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