Facing menu anxiety? Just Eat launches AI chatbot to help pick a food delivery

The Guardian - World NewsCenter-LeftEN 2 min read 100% complete by Mark SweneyJanuary 27, 2026 at 11:33 AM

AI Summary

medium article 2 min

Just Eat is launching an AI-powered voice assistant within its UK app to help customers choose food deliveries. The "personal food concierge" aims to simplify the ordering process by understanding customer preferences through conversation and offering personalized recommendations from its restaurant partners. The AI chatbot, which can communicate in multiple languages and accents, is designed to address "choice overload" and make ordering more intuitive. Just Eat highlights the assistant's accessibility benefits for users with mobility or visual impairments. The UK launch is the first step in a wider international rollout planned for later this year, extending the AI assistant's capabilities to retail, pharmacy, and beauty partners on the app.

Key Entities & Roles

Key Player Opposition Context

CeX 30% London Stock Exchange 40% Superdrug 40% Sainsbury's 40% Asda 40% Waitrose 40% Ofcom 50% Mert Öztekin 60% UK ×280% Just Eat ×9100%

Keywords

ai chatbot 100% food delivery 90% just eat 80% voice assistant 70% menu anxiety 60% choice overload 50% recommendations 50% ordering experience 40% artificial intelligence 40%