Temu agrees to remove rip-off greeting cards from its site more quickly

Temu, an online shopping giant, has agreed to work with the greeting card industry to remove copied designs from its site more quickly. Hundreds of copyrighted images have been used to create cheap rip-offs, costing firms thousands of pounds in lost sales. The process for getting these listings removed has been time-consuming and frustrating, with designers reporting that new copies reappear within days. Temu has introduced a bespoke takedown process specifically for the greeting card industry, which will allow card firms to report only one link per listing, reducing the time it takes to remove stolen designs. This system uses AI to block products using protected images before they appear for sale. The Greeting Card Association welcomed the changes, citing concerns over copycat sellers and customer disappointment with cheap copies.

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