Apple's new boss starts with big gamble on $2,000 first folding iPhone
Apple, under new CEO John Ternus, has unveiled its first foldable iPhone, the Duo, marking the most significant iPhone design change in nearly 20 years. The device, presented at the company's annual product release event, features a book-style foldable screen and is the largest iPhone model to date.

Briefing Summary
AI-generatedApple, under new CEO John Ternus, has unveiled its first foldable iPhone, the Duo, marking the most significant iPhone design change in nearly 20 years. The device, presented at the company's annual product release event, features a book-style foldable screen and is the largest iPhone model to date. With a starting price of $1,999 in the US and £1,999 in the UK, it is also Apple's most expensive iPhone. Ternus stated the Duo, inspired by the iPad, aims to offer a seamless and intuitive foldable experience, differentiating itself from other foldable phones on the market by avoiding a "two phones stuck together" feel. The development of the Duo has been ongoing at Apple for several years.
Article analysis
Model · rule-basedKey claims
5 extractedApple wanted to avoid the look and feel of other foldable smartphones on the market.
The Duo was 'inspired by the iPad' and its folding features are 'fluid and completely intuitive.'
The new foldable iPhone, dubbed the Duo, has a US starting price of $1,999 and goes up to $3,200.
Apple has revealed the first major change to the iPhone since its release almost 20 years ago.
The Duo is the 'result of a series of remarkable innovations that we think will redefine the experience of using a foldable phone.'