CBS News’ Bari Weiss unveils new strategy amid backlash, viewership lags

Al JazeeraCenterEN 2 min read 100% complete by Andy HirschfeldJanuary 27, 2026 at 08:36 PM

AI Summary

medium article 2 min

CBS News, under Editor-in-Chief Bari Weiss, is implementing a new strategy in response to lagging viewership. Announced in January 2026, the plan involves hiring 18 new commentators, including conservative podcasters like Niall Ferguson and Patrick McGee, and expanding into podcasting. The network will also make staffing cuts to those who don't align with Weiss's vision. These changes aim to broaden CBS News's political appeal and reach a more diverse audience. The moves follow other recent efforts to appease the White House, including settling a lawsuit and appointing a former Trump administration official as ombudsman.

Key Entities & Roles

Key Player Opposition Context

MS Now 50% Fox 50% Business Insider 50% CNN 50% Kamala Harris 60% NPR 60% Niall Ferguson 60% Patrick McGee 60% Mark Hyman 60% Robert F Kennedy Jr 70% CBS News ×290% Bari Weiss ×490%

Keywords

news strategy 90% bari weiss 80% podcasting 70% viewership 70% conservative voices 70% political appeal 60% staffing cuts 50% bias allegations 50% media 40%

Sentiment Analysis

Negative

Score: -0.30

Source Transparency

Source

Al Jazeera

Political Lean

Center (0.00)

Far LeftCenterFar Right

Classification Confidence

90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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news strategy bari weiss podcasting viewership conservative voices political appeal staffing cuts bias allegations media

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