Jamie Oliver to relaunch Italian restaurant chain in UK six years after collapse

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Chef Jamie Oliver is relaunching his Jamie's Italian restaurant chain in the UK, six years after its collapse in 2019. The relaunch, backed by Brava Hospitality Group, will begin in spring with a Leicester Square, London location. Oliver aims to revitalize the mid-market dining sector despite current challenges facing the hospitality industry. The original Jamie's Italian launched in 2008 and expanded to 40 sites before financial difficulties led to its closure, resulting in 1,000 job losses. While the UK business failed, the Jamie's Italian brand continued to operate internationally and currently has 70 restaurants worldwide run by franchise partners.
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AI-ExtractedPre-tax profits at Jamie Oliver Holdings fell by £1m to £2.4m last year.
Oliver blamed the struggles of the casual dining sector and decline of the UK high street for the collapse.
The failure of Jamie’s Italian in 2019 resulted in 1,000 job losses.
The relaunch is backed by Brava Hospitality Group, which runs the Prezzo chain.
Jamie Oliver is reviving his Jamie’s Italian restaurant chain in the UK after its collapse six years ago.
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