How Hong Kong firms are future-proofing business in challenging times

Hong Kong's private sector is undergoing a critical economic transformation, necessitating adaptation by established enterprises. This is highlighted by Chief Executive John Lee Ka-chiu. For example, Swire Coca-Cola, a Hong Kong bottling giant, is leveraging technology to improve its sales strategies. A salesman from Swire Coca-Cola can now use a mobile phone to access data about local customer preferences before visiting vendors in mainland China, such as in Jiangsu province. This demonstrates a proactive approach by businesses to navigate current challenging economic conditions and future-proof their operations.