Why tech billionaires like Jensen Huang and Elon Musk enjoy rock star treatment in China

South China Morning PostCenter-RightEN 1 min read 100% complete by Zoey ZhangJanuary 29, 2026 at 07:00 AM
Why tech billionaires like Jensen Huang and Elon Musk enjoy rock star treatment in China

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Tech billionaires like Nvidia's Jensen Huang and Tesla's Elon Musk receive rock star treatment in China, demonstrating a unique cultural phenomenon. Huang's visit to a Shanghai fruit stall significantly boosted sales, while the hometown of DeepSeek's founder, Liang Wenfeng, has become a popular tourist destination. During Musk's 2023 visit, his meals and activities generated over 170 million views on Chinese social media, with customers even seeking out the "Musk meal set" at a restaurant. These tech leaders are admired as cultural icons, with this admiration stemming from an attraction to their personalities, according to researchers. The phenomenon highlights a form of "affective politics" where admiration for tech leaders transcends traditional political worship.

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china 100% rock star treatment 90% tech billionaires 90% jensen huang 70% elon musk 70% affective politics 60% cultural icons 60% nvidia 50% artificial intelligence 50%

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South China Morning Post
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