Sell family jewels for latest iPhone? In India, craze dials up debate
Tens of thousands of people in India recently lined up at Apple stores to purchase the new iPhone 18 Pro and Pro Max models. This surge in demand has sparked a national discussion regarding the affordability of these high-priced devices and the potential for increased consumer debt.

Briefing Summary
AI-generatedTens of thousands of people in India recently lined up at Apple stores to purchase the new iPhone 18 Pro and Pro Max models. This surge in demand has sparked a national discussion regarding the affordability of these high-priced devices and the potential for increased consumer debt. The iPhone 18 Pro starts at approximately US$1,700, with prices for the Pro Max reaching up to 329,900 rupees. Apple also introduced its first folding smartphone, the iPhone Duo, during this period. The article highlights the significant financial commitment involved in acquiring these latest iPhones for many Indian consumers.
Article analysis
Model · rule-basedKey claims
4 extractedThe iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees.
The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees.
Tens of thousands of people thronged Apple stores in India to buy the newest iPhone models.
The frenzy has kicked off public debate in India about affordability and consumer debt.