Asos customers receive ‘hack’ notification threatening to leak data
Asos is investigating after thousands of its mobile app users received a notification claiming hackers had "fully compromised" the company's data, specifically mentioning a Snowflake instance. The notification linked to a Telegram channel operated by a group called Xuanye.

Briefing Summary
AI-generatedAsos is investigating after thousands of its mobile app users received a notification claiming hackers had "fully compromised" the company's data, specifically mentioning a Snowflake instance. The notification linked to a Telegram channel operated by a group called Xuanye. Asos's share value dropped nearly 10% following the incident. The company's website and app remained operational, and it is currently determining if a hack has indeed occurred. Security experts suggest the push notification might be an attempt by a new cyber gang to gain attention and warn customers to be vigilant for potential phishing attacks exploiting the situation.
Article analysis
Model · rule-basedKey claims
5 extractedThe notification claimed hackers had 'fully compromised the Snowflake instance'.
Asos's shares dropped nearly 10% on the London Stock Exchange following the notification.
Asos customers received a notification claiming hackers had compromised the company's data.
High-profile cyber incidents create ideal conditions for phishing attacks.
Cyber experts suggest the notification might be an attempt to gain wider attention, as the Xuanye group is not widely known.