NEWSAR
Multi-perspective news intelligence
SRCThe Guardian - World News
LANGEN
LEANCenter-Left
WORDS435
ENT12
TUE · 2026-10-06 · 10:24 GMTBRIEF NSR-2026-1006-116735
News/Asos customers receive ‘hack’ notification threatening to le…
NSR-2026-1006-116735News Report·EN·Technology

Asos customers receive ‘hack’ notification threatening to leak data

Asos is investigating after thousands of its mobile app users received a notification claiming hackers had "fully compromised" the company's data, specifically mentioning a Snowflake instance. The notification linked to a Telegram channel operated by a group called Xuanye.

Sarah Butler and Dan MilmoThe Guardian - World NewsFiled 2026-10-06 · 10:24 GMTLean · Center-LeftRead · 2 min
Asos customers receive ‘hack’ notification threatening to leak data
The Guardian - World NewsFIG 01
Reading time
2min
Word count
435words
Sources cited
3cited
Entities identified
12entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

Asos is investigating after thousands of its mobile app users received a notification claiming hackers had "fully compromised" the company's data, specifically mentioning a Snowflake instance. The notification linked to a Telegram channel operated by a group called Xuanye. Asos's share value dropped nearly 10% following the incident. The company's website and app remained operational, and it is currently determining if a hack has indeed occurred. Security experts suggest the push notification might be an attempt by a new cyber gang to gain attention and warn customers to be vigilant for potential phishing attacks exploiting the situation.

Confidence 0.90Sources 3Claims 5Entities 12
§ 02

Article analysis

Model · rule-based
Framing
Technology
Economic Impact
Tone
Mixed Tone
AI-assessed
CalmNeutralAlarmist
Factuality
0.70 / 1.00
Factual
LowHigh
Sources cited
3
Well sourced
FewMany
§ 03

Key claims

5 extracted
01

The notification claimed hackers had 'fully compromised the Snowflake instance'.

quoteXuanye group
Confidence
1.00
02

Asos's shares dropped nearly 10% on the London Stock Exchange following the notification.

factual
Confidence
1.00
03

Asos customers received a notification claiming hackers had compromised the company's data.

factual
Confidence
1.00
04

High-profile cyber incidents create ideal conditions for phishing attacks.

factualMarijus Briedis
Confidence
0.90
05

Cyber experts suggest the notification might be an attempt to gain wider attention, as the Xuanye group is not widely known.

factualCyber experts
Confidence
0.80
§ 04

Full report

2 min read · 435 words
Asos is investigating after users of its mobile app received a notification claiming hackers had “fully compromised” the online fashion retailer’s data.The value of Asos’s shares on the London Stock Exchange dived almost 10% after thousands of customers received a notification titled “Asos hacked” with a link that sent them to the Telegram messaging service.The website and app appeared to be continuing to operate on Tuesday morning and it is understood that Asos is still investigating whether any hack has taken place.The message sent out to customers said: “Dear Asos DPO [data protection officer] and IT, we have fully compromised the Snowflake instance.”An Asos app notification claiming the retailer has been hacked. Photograph: ScreengrabSnowflake is a cloud platform used to store, process and analyse data including transactions and demographic information such as clothing sizes and body measurements. It also enables push notifications to clients’ phones.Dray Agha, the senior manager of security operations at Huntress, an online security firm, said: “Snowflake is a massive cloud database where retailers typically store sensitive customer information – it is a real worry if cyber criminals have indeed accessed it as they claim. The push notification suggests attackers have breached the systems controlling the Asos mobile app also..”The link directed Asos customers to a Telegram channel operated by an apparent cyber gang called the Xuanye group. Cyber experts said they had not heard of the group before and the push notification might be an attempt to grab wider attention.A screengrab of the mobile phone message sent to Asos customers. Photograph: PA“It’s not unusual to see new groups emerge, and often they wait until they have what they see as a significant opportunity before they announce themselves so as to enter the ecosystem with ‘credibility’, ” said Aiden Sinnot, principal threat researcher at the cybersecurity firm Sophos.skip past newsletter promotionafter newsletter promotionXuanye has not been mentioned before on hacker forums or other Telegram channels. Sophos added.Marijus Briedis, the chief technology officer at the online service provider NordVPN, said: “What customers should be particularly alert to now is what happens next. High-profile cyber incidents create ideal conditions for phishing attacks. Criminals may exploit the publicity by sending emails and texts claiming to be from Asos, perhaps asking customers to reset a password, confirm payment details, check an order or claim a refund.”The potential hack comes after a string of British retailers including Marks & Spencer, the Co-op and Harrods suffered cyber incidents last year. M&S and the Co-op experienced stock shortages and the former was forced to close its website for several weeks as it battled to ensure its systems were clean.
§ 05

Entities

12 identified
§ 06

Keywords & salience

9 terms
data breach
1.00
cybersecurity
0.90
snowflake
0.80
asos
0.80
customer data
0.70
mobile app
0.60
phishing attacks
0.50
cloud platform
0.40
xuanye group
0.40
§ 07

Topic connections

Interactive graph
Network visualization showing 3 related topics
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