China slaps US$3.7 million fine on Kuaishou over live-streaming e-commerce violation

South China Morning PostEN 1 min read 100% complete by Ben JiangJanuary 31, 2026 at 08:39 AM

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Chinese regulators fined Kuaishou Technology's unit, Chengdu Kuaigou Technology, 26 million yuan (US$3.7 million) for violations in its live-streaming e-commerce operations. The State Administration for Market Regulation (SAMR) cited seven breaches, including inadequate consumer protection, failure to disclose information, and charging unreasonable fees. The investigation, which began in September, is part of a broader regulatory effort to address "chaotic practices" in the live-streaming e-commerce sector. Kuaishou's unit stated it accepted the penalty and will comply with regulations, enhance regulatory standards, and improve services. The SAMR made public a string of similar live-streaming e-commerce cases on Friday.

Key Entities & Roles

Key Player Opposition Context

Shu Lingmin 40% Beijing 50% United States 60% Chengdu Kuaigou Technology 70% China 70% State Administration for Market Regulation (SAMR) ×380% Kuaishou Technology ×290%

Keywords

live-streaming e-commerce 100% kuaishou 90% fine 80% violations 70% regulatory oversight 70% market regulation 60% consumer protection 60% china 50% intellectual property infringement 50% misleading commercial promotions 40%

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Negative

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South China Morning Post

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90%

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China

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live-streaming e-commerce kuaishou fine violations regulatory oversight market regulation consumer protection china intellectual property infringement misleading commercial promotions

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