Labubu toymaker Pop Mart picks London as European headquarters, rolls out new stores

South China Morning PostCenter-RightEN 1 min read 100% complete by Yulu AoJanuary 31, 2026 at 12:30 PM

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Pop Mart, the toy company known for Labubu, has chosen London as its European headquarters. The announcement was made during the UK-China Business Forum in London, coinciding with a visit by the British Prime Minister to Beijing. As part of this expansion, Pop Mart plans to open seven new stores in the UK, including a flagship store on Oxford Street, and approximately 20 additional stores across major European cities in the next year. The company cites London's central role in the global creative economy and existing partnerships with British intellectual property as reasons for the decision. This investment is expected to create over 150 jobs in the UK.

Key Entities & Roles

Key Player Opposition Context

United States 30% Cardiff 40% Birmingham 40% Beijing 40% Europe ×250% Keir Starmer ×260% China ×260% Wang Ning ×270% UK ×480% London ×280% Pop Mart ×690%

Keywords

pop mart 100% european headquarters 80% retail expansion 70% london 70% uk 60% creative economy 50% china 50% intellectual property 40% bricks-and-mortar shops 40%