Multinationals race into China’s US$143.9 billion instant retail market

AI Summary
Multinational corporations, including Ikea, Continental, Sam's Club, and Aldi Nord, are expanding their instant delivery services in China to compete in its $143.9 billion instant retail market. These companies are either launching new services specifically for China or upgrading existing ones to meet the high demand for immediate delivery. China's advanced digital infrastructure and high internet penetration make it a lucrative market for instant retail. By partnering with local platforms like JD.com, foreign brands aim to improve customer experience and boost sales, overcoming potential limitations in local market understanding. Ikea, for example, launched instant delivery on JD.com in January, offering one-hour delivery for small home goods in nine major cities.
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