Michelle Obama documentary rises 13,000% in views as Melania film opens

The Guardian - World NewsEN 2 min read 100% complete by Benjamin LeeFebruary 4, 2026 at 10:52 PM
Michelle Obama documentary rises 13,000% in views as Melania film opens

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medium article 2 min

Michelle Obama's 2020 documentary, *Becoming*, experienced a significant surge in viewership, increasing by 13,000% over the weekend that *Melania*, a new documentary about Melania Trump, was released in cinemas. *Melania* earned $7 million at the US box office during its opening weekend, despite poor reviews and a 5% Rotten Tomatoes rating, compared to *Becoming*'s 93%. The audience for *Melania* was primarily white women over 55. The director of *Melania*, Brett Ratner, addressed his past association with Jeffrey Epstein following the release of related documents. Melania Trump promoted her documentary while meeting with freed hostages at the White House. Amazon reportedly pulled *Melania* from an Oregon cinema after the owner made jokes about the film on the marquee.

Keywords

documentary film 90% melania 80% michelle obama 80% film views 70% becoming 60% box office 60% film review 50% brett ratner 40%

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