Let it be: Paul McCartney urges EU to drop ban on veggie ‘burgers’ and ‘sausages’

Paul McCartney is urging the EU to reject a proposed ban on using terms like "burger" and "sausage" for vegetarian food products. He and eight British MPs have written to the European Commission, arguing the ban, already approved by the European Parliament in October, is unnecessary and hinders climate goals. The proposed rules would require plant-based alternatives to use less appealing terms like "discs" or "tubes." McCartney argues that labeling products as "plant-based" is sufficient for consumers. The ban stems from concerns by the farming and meat industries about the impact of plant-based products on their market share. The letter also suggests that the EU rules could influence regulations in Britain due to interconnected markets.

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