Alo Yoga takes over waterfront store space in Hong Kong as its Asia play heats up
AI Summary
Alo Yoga, an American athleisure brand, is expanding its presence in Asia by taking over a 7,000 sq ft waterfront retail space in Hong Kong's K11 Musea, previously occupied by Fortnum & Mason. This move signals Alo Yoga's entry into the Hong Kong market amidst a challenging retail environment marked by store closures. The company, known for its lifestyle-focused approach and celebrity endorsements, has been actively expanding in Asia, with existing stores in Singapore and Bangkok. Reports indicate further expansion plans for Alo Yoga in mainland China, including potential store openings in Beijing and Shanghai later this year. Analysts suggest that wellness brands like Alo Yoga are performing well in the current retail landscape.
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