BTS

BTS is a South Korean boy band formed by Bang Si-hyuk in 2013. The group gained international recognition for their music and cultural influence, leading to a record-breaking number of tourists visiting South Korea in March. Their recent comeback tour has been met with significant attention, with over 2 million tourists arriving in the country and a new album achieving the best debut on Spotify for a K-Pop project. The group's success has also led to increased interest in Korean culture, particularly beauty products, which have become a global phenomenon. With their latest tour aiming to surpass Taylor Swift's record-breaking numbers, BTS is currently at the forefront of K-pop and global pop culture.