Revealed: How Substack makes money from hosting Nazi newsletters

The Guardian - World NewsCenter-LeftEN 5 min read 100% complete by Geraldine McKelvie Senior correspondentFebruary 7, 2026 at 06:00 PM
Revealed: How Substack makes money from hosting Nazi newsletters

AI Summary

long article 5 min

A Guardian investigation revealed that Substack, a global publishing platform with approximately 50 million users, is generating revenue from newsletters promoting Nazi ideology, white supremacy, and antisemitism. Substack, which takes 10% of newsletter revenue, hosts accounts like NatSocToday, Third Reich Literature Archive, Erika Drexler, and Ava Wolfe, some of which charge subscriptions for content that includes swastikas, Holocaust denial, and praise for Adolf Hitler. The investigation found that Substack's algorithm directed the Guardian's account to 21 other profiles featuring similar content within two hours of subscribing to NatSocToday. These accounts, some with thousands of followers, regularly share and like each other's posts. The location of some of these accounts is believed to be in the US and UK.

Keywords

substack 100% nazi ideology 90% white supremacy 80% antisemitism 80% newsletters 70% revenue 60% far-right 50% holocaust denial 50% hate speech 40%

Sentiment Analysis

Very Negative
Score: -0.80

Source Transparency

Source
The Guardian - World News
Political Lean
Center-Left (-0.40)
Far LeftCenterFar Right
Classification Confidence
90%
Geographic Perspective
United States

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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