‘Melania’ falls steeply and ‘Send Help’ holds steady at No. 1 on a quiet weekend in theaters

Associated Press (AP) Economic ImpactNews ReportEN 4 min read 100% complete by By JAKE COYLEFebruary 8, 2026 at 07:23 PM

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long article 4 min

During a slow box-office weekend, with attention diverted to football and the Super Bowl, "Send Help" remained the top film in North American theaters, grossing $10 million in its second weekend. The Sam Raimi-directed survival thriller, released by Disney-20th Century Studios, retained its number one position. Meanwhile, the documentary "Melania" experienced a steep decline in ticket sales during its second weekend. Studios used the Super Bowl broadcast to advertise upcoming films, including "Mandalorian and Grogu," "Michael," and "The Super Mario Galaxy Movie." Super Bowl weekend is typically one of the slowest times of the year for movie theaters.

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Key Claims (5)

AI-Extracted

“Melania” added 300 theaters in its second weekend but dropped steeply with to $2.4 million in ticket sales, down 67% from its debut.

statistic — AP100% confidence

Super Bowl weekend is typically one of the lowest attended moviegoing times of the year.

factual — AP100% confidence

The Melania Trump documentary ‘Melania’ fell sharply in its second weekend.

factual — AP100% confidence

‘Send Help’ repeated as No. 1 in ticket sales.

factual — AP100% confidence

“Send Help” lead all films with $10 million in its second weekend.

statistic — studio estimates90% confidence

Claims are automatically extracted and should be independently verified. Attribution indicates the stated source of the claim.

Key Entities & Roles

Key Player Opposition Context

The Walt Disney Co. 30% Lionsgate 30% London 40% Vertical Entertainment 40% Zainab Azizi 40% Christoph Waltz 40% Ljubljana 50% Rachel McAdams 50% Dylan O'Brien 50% Slovenia 50% Sam Raimi ×260% Melania Trump ×380%

Keywords

box office 90% moviegoing 80% send help 70% melania 70% theaters 60% super bowl weekend 50% ticket sales 50% film 50% movie trailers 40%

Sentiment Analysis

Neutral

Score: -0.10

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Associated Press (AP)

Article Type

News Report

Classification Confidence

90%

Geographic Perspective

Ljubljana

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box office moviegoing send help melania theaters super bowl weekend ticket sales film movie trailers

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