Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

South China Morning PostEN 1 min read 100% complete by Iris DengFebruary 9, 2026 at 12:00 PM

AI Summary

short article 1 min

Insta360 and Vivo, both Chinese electronics companies, are planning to enter the gimbal-stabilized camera market, directly challenging DJI's current market dominance. Insta360 is developing a handheld gimbal camera to compete with DJI's Pocket series, with a planned release in the first half of the year. Vivo has also approved plans for a "vlog camera" targeting the same market, aiming for a launch later this year. Vivo's intent is further evidenced by recent patent filings for gimbal-related technology, including a retractable lens system and rotating screen. While these companies aim to capture a share of the growing gimbal camera market, analysts suggest they may face challenges in replicating DJI's established content ecosystem.

Key Entities & Roles

Key Player Opposition Context

New York City 50% China ×260% Vivo ×270% Insta360 ×280% DJI ×3100%

Keywords

gimbal camera 100% dji 90% insta360 80% vivo 80% market competition 70% vlog camera 60% handheld gimbal camera 60% content ecosystem 50% camera market 50% patent filings 40%