Why you’re getting less for your money

On February 10, 2026, "The Stream" discussed the economic phenomenon of shrinkflation, where consumers receive less product for the same or higher price. The episode, hosted by Stefanie Dekker, explored how brands are using strategies to maximize profits on essential items. Guests Omar Fares from the University of New Brunswick and business reporter Eric Gardner explained the impact of shrinkflation, in conjunction with inflation, on consumer budgets. The program aimed to inform viewers about how to avoid overspending amidst these economic pressures. The discussion focused on the hidden costs of shrinkflation and what actions consumers can take to mitigate its effects.