Alibaba’s Qwen tops 120 million orders in 6 days amid China’s AI shopping battle

South China Morning PostCenter-RightEN 2 min read 100% complete by Ben JiangFebruary 12, 2026 at 10:02 AM

AI Summary

short article 2 min

Alibaba's AI app, Qwen, received over 120 million orders in six days following the launch of its Lunar New Year campaign on February 6th. This campaign, offering 3 billion yuan in incentives, aims to promote AI-powered shopping. Nearly half of the orders originated from residents in counties and rural areas, with 1.56 million users over 60 making their first online purchases. Alibaba, along with other Chinese tech giants like Tencent and Baidu, are competing to attract users to their AI apps through similar "red packet" campaigns ahead of the Spring Festival. These companies are vying to establish their apps as key platforms in the emerging AI landscape, hoping to ignite user growth.

Key Entities & Roles

Key Player Opposition Context

Henan province 30% Spring Festival ×235% South China Morning Post 40% Lunar New Year ×240% QuestMobile ×250% Baidu 60% Tencent Holdings 60% China ×270% Alibaba Cloud ×280% Qwen ×685% Alibaba Group Holding ×290%

Keywords

ai-powered shopping 100% qwen 80% artificial intelligence 80% alibaba cloud 70% red packet war 60% lunar new year campaign 60% online purchases 50% mobile internet 40% user growth 40%

Sentiment Analysis

Positive

Score: 0.30

Source Transparency

Source

South China Morning Post

Political Lean

Center-Right (0.50)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

China

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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ai-powered shopping qwen artificial intelligence alibaba cloud red packet war lunar new year campaign online purchases mobile internet user growth

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