Taylor Swift asks US government to block 'Swift Home' trademark

BBC News - WorldCenterEN 1 min read 100% complete February 13, 2026 at 03:29 AM

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Taylor Swift is petitioning the U.S. government to block Cathay Home from trademarking "Swift Home" for its bedding products. Swift's legal team, TAS Rights Management LLC, filed the appeal with the U.S. Patent and Trademark Office on Wednesday. They argue that the branding's styling of "Swift" resembles Swift's signature and could mislead consumers into believing she endorses Cathay Home's products. Swift's team asserts that Cathay Home intends to capitalize on Swift's reputation, as she already owns trademarks protecting her name and signature on various goods, including bedding. Swift has secured over 300 trademarks in the U.S. and other jurisdictions to protect her brand.

Key Entities & Roles

Key Player Opposition Context

BBC ×230% New York 40% TAS Rights Management LLC 50% US Patent and Trademark Office 60% United States ×260% US government 70% Cathay Home ×680% Taylor Swift ×790%

Keywords

taylor swift 100% swift home 90% trademark dispute 90% trademark 80% false association 70% endorsement 60% us patent and trademark office 60% brand recognition 50% bedding 50%

Sentiment Analysis

Neutral

Score: 0.05

Source Transparency

Source

BBC News - World

Political Lean

Center (0.00)

Far LeftCenterFar Right

Classification Confidence

90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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