Nose for trouble: Italian town seeks ‘odour evaluators’ to sniff out bad smells

The Italian town of Brendola is recruiting six "odour evaluators" to identify and trace the source of unpleasant smells reported by residents. The initiative, led by an odour measurement firm, will train recruits to distinguish between different types of smells using a dedicated smartphone app to record their findings from targeted areas. The six-month project aims to broaden a previous investigation that identified companies emitting odours in an industrial area. Brendola, located in the Po Valley, an area known for air pollution, seeks to improve air quality and hold businesses accountable for breaking pollution regulations. The town's residents are increasingly proactive in reporting environmental concerns, prompting the need for this investigation.

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